# Yibby

> Yibby is an emotion-first gift discovery platform. Instead of browsing endless product categories, users discover gifts based on what they want to express—"I'm proud of you," "You deserve this," or "Just because." Yibby curates gifts from trusted brands and organizes them by emotional intent, relationships, and meaningful moments.

## What Makes Yibby Different

Yibby is not a marketplace. It's a gift recommendation engine that focuses on emotional intent rather than product categories. Users tell Yibby what they want to say with their gift, and Yibby finds products that express that message.

**Core Concept: "Say It With a Gift"**
Gifts are organized by emotional messages (called "ontologies") like:
- "I'm proud of you"
- "You deserve entertainment"
- "Time with Kids"

## How Yibby Works

1. **Choose who you're shopping for** - Select "Gifts for Her" or "Gifts for Him" to personalize the experience
2. **Explore by emotional intent** - Browse gifts organized by what you want to say, not just product type
3. **Find the perfect gift** - Click through to trusted retail partners to complete the purchase

## Shopping Experience

- [Gifts for Her](https://yibby.ai/gifts-for-her/shop): Curated gifts for women, filterable by emotion, occasion, category, and price
- [Gifts for Him](https://yibby.ai/gifts-for-him/shop): Curated gifts for men, filterable by emotion, occasion, category, and price
- [Gift Quiz](https://yibby.ai/quiz): Interactive quiz for personalized recommendations
- [Search](https://yibby.ai/search): Multi-dimensional search across all products

## Product Pages

Individual product pages at `https://yibby.ai/products/{slug}-{product_id}` or `https://yibby.ai/products/{slug}-{seller_slug}-{product_id}` include:
- Product details, pricing, and images
- "Why This Gift?" section explaining the emotional meaning
- Ideal recipients and perfect occasions for gifting
- Customer reviews with relationship context and gifting occasion
- Direct link to purchase from retail partner

## Filtering Options

**By Emotion (Ontologies)**
Gifts tagged with emotional messages like "Say I Love You," "Treat Yourself," "Adventure Awaits"

**By Occasion**
- Birthdays
- Anniversaries
- Christmas
- Valentine's Day

**By Price**
- Under $50
- $50-$100
- $100-$500
- $500+

**By Category**
Products span jewelry, fashion, tech, home, experiences, beauty, wellness, and more

**By Recipient Type**
Filter by who you're buying for: Foodies, Fitness Enthusiasts, Gamers, Tech Lovers, etc.

## Brand Values

- **Emotion-First**: Find gifts based on feelings, not just features
- **Curated Quality**: Hand-picked products from trusted brands
- **Relationship-Aware**: Gifts matched to relationships and moments
- **No Endless Scrolling**: Smart filters narrow options quickly

## Technical Details

- Website: https://yibby.ai
- Gender-personalized experience with persistent preference
- Products link to external retail partners for purchase

## Optional

- [Privacy Policy](https://yibby.ai/privacy)
- [Terms of Service](https://yibby.ai/terms)